Bronson Corporate Communications staff is on-call 24 hours a day to help you find an expert source for a story, an opinion on a national trend or an interview with a Bronson patient.

To ensure you have the most accurate information, are connected with the appropriate spokesperson, and are respecting patient privacy laws, all media interviews and inquiries must be arranged through the Corporate Communications department.

If you are a media representative working on a story and need to access a healthcare expert or patient at Bronson or if you have any questions about our organization, please contact the media relations specialist listed on the left side of this page.

Patient Conditions / Release of Patient Information
Privacy regulations issued by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) strictly govern the use and release of a patient's personal health information. As a member of the media, here is what you need to know if you want information about a patient at a Bronson:

• You must have the patient's first and last name before we can release a condition. Without a name, condition reports can’t be released.
• If you have the patient's first and last name, the only information that may be released to the media is a one-word condition report – unless the Bronson media relations specialist receives consent from the patient or, if the patient is under 18 years of age, the patient's parent or guardian.
• Patients have the right to deny any information be released about their condition – even that one-word condition report. For a minor, the parent or guardian has the authority to make that decision.

Here are the one-word patient conditions we can release:

• Good: Vital signs are stable and within normal limits. Patient is conscious and comfortable; indicators are excellent.
• Fair: Vital signs are stable and within normal limits. Patient is conscious but may be uncomfortable; indicators are favorable.
• Serious: Vital signs may be unstable and not within normal limits. Patient is acutely ill; indicators are questionable.
• Critical: Vital signs are unstable and not within normal limits. Patient may not be conscious; indicators are unfavorable.

Note: "Stable" should not be used as a condition. In addition, “stable” should not be used in combination with other conditions.

How to get a patient condition
Bronson Referral & Information Center
(269) 341-7575

Video / Photography Guidelines
The Bronson Corporate Communications staff is dedicated to working with you to get the video or still photography you need while maintaining patient privacy and confidentiality.

Please contact the media relations specialist listed on the left side of this page to arrange all video and photography shoots. It is our policy that a Bronson representative must accompany a reporter or photographer at all times.